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Forum URL: http://www.truefresco.com/cgidir/dcforum/dcboard.cgi
Forum Name: Marketing Art ...
Topic ID: 1
Message ID: 18
#18, RE: Artist, Internet, Promotion
Posted by geoffreygorman on 06-Dec-00 at 09:13 AM
In response to message #17
To answer your question of how much money and how much time you need to commit to, take some time and look at other small businesses...You are a small business owner, right? Get some books on marketing and putting together a budjet. Often these books have a formula to use based on income. Take a class in small business management. Call SCORE for advice.

You should figure out a yearly ammount that you will spend on advertising, direct mail, promotions(portfolio, office costs, travel, etc. Once you have a figure to work with give it a try and see how realistic it is.

One thing that frustrates me about artists is the thinking that they are so unique in what they do that no one else has ever had to figure out some of these problems. Artists are not unique, they are gifted with creativity. But they should be able to look at the big business picture and find similar businesses to design their own models on. Do you get my point?

Geoffrey