Go back to previous page
Forum URL: http://www.truefresco.com/cgidir/dcforum/dcboard.cgi
Forum Name: Marketing Art ...
Topic ID: 2
Message ID: 1
#1, RE: Geoffrey Gorman - The Business of Art Introduced
Posted by geoffreygorman on 12-Oct-00 at 08:38 AM
In response to message #0
Since writing that article several months ago, I have come up with a plan that I believe artists should follow. I call it the 'twenty percent' solution and it is very simple.

With the art world literally fragmenting, there are brand new markets for your art and new ways to get to them... Galleries are just a part of a successful equation. (Don't fall for the myth that you can only make it with a gallery handling your career!)

My firm belief is that every active artist can profit from the different opportunities out there. But it has to be done methodically. I recommend your developing at least five different approaches for securing exposure for your artwork. Each one of the five will be 20 percent of your marketing strategy, right? If one or two of them don't work out ( a gallery closes or an art consultant retires) you won't be devastated. You'll have other strategies in place to fall back on.

Consider at least five of the following marketing strategies:

* Put on exhibitions in your own studio
* Have a show in a coffee house, restaurant, bank, office
* Work with art consultants
* Exhibit your work with a gallery or two
* Participate in juried exhibitions
* Research and contact appropriate art consultants
* Get your slides into five slide banks a year
* Apply for public commissions

I'm only listing the most obvious ideas here. This list goes on and on. But what I want you to do is to pick at least five strategies for marketing your work and integrate them into your yearly goals. Each one becomes 20 percent of your marketing plan, adding up to 100 percent, right?

What other unique marketing strategies have you tried to get exposure and sales for your art?