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Forum URL: http://www.truefresco.com/cgidir/dcforum/dcboard.cgi
Forum Name: Marketing Art ...
Topic ID: 2
Message ID: 2
#2, RE: Geoffrey Gorman - The Business of Art Introduced
Posted by fortyponies on 18-Oct-00 at 12:41 PM
In response to message #0
>What does it mean for the
>artist? It means a lot--more
>than most are prepared for.
>It means that artists are
>being forced to take on
>new roles and change the
>way they think about themselves
>and the way they conduct
>the business of art.

I agree with Mr. Gorman completely. I have found over the last few years I am more confident and sucessful at selling my own work rather than relying on other representatives, though I still find benefits in participating in shows. People want a more personal relationship with the artist, and the Internet has proven to be a successful medium for building relationships with potential buyers, and simply just to assimilate the message of the work to the world in general.

I am often asked by other artists how to go about marketing and booking shows. Keeping a mailing list is vitally important, having work available in a wide price range helps, too. Often collectors become collectors by starting out with a small purchase. Most of all, don't lose faith in yourself. You're not always going to succeed, but if you don't try you will never know... In other words, paint the world with a wide brush.
>
>... go beyond
>some of the myths
>...
>Myth No. 3:
>Society owes me a living.
>People in the art world
>are not interested in artists
>who think they don’t have
>to do anything but create
>art.

That's a good one. Welcome to the TrueFresco forum, Mr.
Gorman.

Sincerely,
Lynn Marie Greaves
online gallery | http://www.fortyponies.com