Obscurum omnibus. Who else would name their new company in Mexico Aquavitae, Srl.?

I think you mean sandarac, a resin from Morroco. It is also an incense, try to burn a little bit and tell us how it smells.

Do a google search "sandarac" I started to read the results, it apparently acquires a ruby patina with age, like ruby shellac.