Am I right?

Geoffrey

You are right!

Geoffrey

In Oregon we have a law stating that any gallery or shop selling consigned work has to release the identity of the buyer if the sale is over 100.00 I don't know if other states might have similar laws.

My understanding is this: unless you have a written contract with a gallery that has your work on consignment stating otherwise, both you and the gallery own the name and address of the buyer.

Just because this is the law, it does not make it something that galleries want to agree to. Many galleries will not give the artist the name and address of the purchaser, so be very careful when you are getting into a gallery arrangement about this important detail.

I think that you will have a hard time getting 1% money to pay for your fresco art team. But research what the money has been spent on in the past to see if 'teams' are ever hired for public projects, you never know. (Try giving your team an artsy name and maybe that will work.)

What about going after developers, builders, and architects that have big bucks for their projects? If you can get a few of them as clients you could be on your way.

As far as gaining publicity goes, you need three things: an exciting event to publicise, a good press release, and effective media contacts. All of this takes work to put together, but there are lots of sites on the Internet that can help you with publicity.

Good luck with your idea!

Geofffrey

As an addition to your answer to Gary Sculptari on working with architects or councilsfor his fresco project on new buildings, he should refer to Dodge Reports. It is an architectural digest that lists upcoming projects. It has been my experience (as an art marketing consultant) that architects or their viewing committees are very receptive to ideas such as Gary's.

But, Gary should remember that the 1% - 3% for art programs in place in certain cities, often causes a rebellion by the taxpayers that results in fewer individual sales for artists in those cities. Perhaps, he could find corporations already involved in the arts willing to fund his project for the tax benefit they would receive,instead of laying it at the feet of the taxpayer.

Gallerist, Art Struck Gallery, Blue Ridge, GA, Former Faculty Member - Atlanta College of Art and author of Art Gallery Safari: Bagging the Big One.

I am believing more and more that the Internet is the HARDEST way to make money. And money is what artists are hoping to generate from having their work on a web site or web gallery. I am not hearing about artists finding clients virtually, I am hearing about artists sending their existing clients to their sites or galleries and making the sales that way.

Have you noticed how hard it is to engage someone that you don't know who comes to your site? It is very hard! I think most visitors on the Internet are expecting information for free. The Internet should be used as a broshure or extensive catalog for the artists to send their clients to...and that is all.

Geoffrey

Now about the "next step". We live in the overpopulated world overpopulated and busy, prices are not going down and since stock market does well dont expect them to plunge in the future.
Things like Impressionists and Salon, or Russian "Peredvizniki", or Cafe "Parnas" do not seem to happen anymore. Artist is no longer able to pop out the studio and bingo! cafe filled with creative colleagues, Castelly does not scout the studios in search for the new talent anymore. And with the invent of modern art - there are also way too many artists and styles.

So what did we, artists, get in exchange for all of those gooddies of the past - cheap computers and the Internet.
Not too much, but that is all we got so lets use it.

Geoffrey, any advise?

Things to consider when making short and long term goals for getting your work out there on a regular basis include: studio shows, juried and invitational shows, group shows, art fairs, internet shows, galleries, museums, non-profit spaces, art consultants, interior designers, architects, framers, publishers, multiple prints, posters, cards, calendars, offering workshops, writing about your specialty, etc...

A big challenge for each artist is to figure out which marketing strategy is the most productive one. I can help artists in that area.

Geoffrey

I noticed that most of the artists, including myself have a problem figuring out where and how to start.
The scariest thing is how much proper marketing is going to cost?
Obviously "spot marketing" - doing little bits here or there when it is affordable - sort of an "amateur mode", will produce little or no results and at times can even work against the artist. Professional help from the specialist like yourself is a necessity not a luxury.
However if the artist can deal with the marketing advisor fees - ask how much is the fee and go. The expenses associated with all of the necessary things, that you listed above, are a big mystery. Art marketing manuals, that I have read, do not give even "raw" number of how much the artist should plan to spend on marketing.
This is an important question because if you have enough money to print invitations per say, but not sure that you can pay for stamps in time for the show - what is the point of printing?
Another thing - my friend an established muralist says that every copy of his portfolio cost him $50 not counting the time for assembling. To assemble the original portfolio he invested over $2000. Forget the stamps...

It is obvious that artist should plan his marketing 1-2 years in advance. At this moment professional help is crucial - to check on the artist if he/she follows the plan and help adapting to always changing art market.

My question is "How much money should be budgeted for a successful campain?
How much artist should plan to spend?
I understand that the one could not buy success or talent, but what is the point of buying "fancy seats" when one needs the whole "car"?

>Things to consider when making short
>and long term goals for
>getting your work out there
>on a regular basis include:
>studio shows, juried and invitational
>shows, group shows, art fairs,
>internet shows, galleries, museums, non-profit
>spaces, art consultants, interior designers,
>architects, framers, publishers, multiple prints,
>posters, cards, calendars, offering workshops,
>writing about your specialty, etc...
>
>
>A big challenge for each artist
>is to figure out which
>marketing strategy is the most
>productive one. I can help
>artists in that area.

What number will all of those things will add up to?

Lets say like with the car purchase one knows the total and all is needed is to work out and follow the payment plan.

Please, scare us! "To fight this evil - one must face it!" - by me